Privacy Policy
AD FLUENCE LTD, a limited company registered in England and Wales under company number 16187046 (AD FLUENCE, we, us, or our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you visit our website at www.adfluenced.co.uk (the “Website”), engage with our services (including Meta Ads Services, Google Ads, Website Development, and Social Media Management), or interact with us through other channels, such as email or forms. This policy complies with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).
By using our Website or Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website or Services.
1. Information We Collect
We collect personal data to provide and improve our Services and to meet legal obligations. The types of data we collect include:
1.1 Personal Data You Provide
- Contact Information: Name, email address, phone number, and business name when you fill out forms (e.g., service subscription forms via Gravity Forms), contact us, or sign up for our Services.
- Business Information: Details about your business, such as website URLs, advertising goals, target audience details, and content preferences, provided through forms or communications.
- Payment Information: Billing details (e.g., credit/debit card information, bank account details) processed through secure third-party payment processors (Stripe or GoCardless) when subscribing to our Services.
- Feedback and Communications: Information you provide through feedback, inquiries, or submissions, including comments or suggestions.
1.2 Automatically Collected Data
- Usage Data: Information about how you interact with our Website, such as IP address, browser type, device information, pages visited, and time spent on the Website, collected via cookies and similar technologies.
- Analytics Data: Aggregated data on Website usage, collected through tools like Google Analytics, to understand user behavior and improve our Services.
1.3 Data from Third Parties
- Service-Related Data: Information provided by third-party platforms (e.g., Meta Ads, Google Ads) when you grant us access to manage your accounts as part of our Services.
- Publicly Available Data: Information from public sources (e.g., your business’s public social media profiles) used to tailor our Services.
We do not knowingly collect personal data from individuals under 16 years of age. If we become aware that a minor under 16 has provided personal data without parental consent, we will delete such data as soon as reasonably practicable.
2. How We Use Your Data
We process your personal data for the following purposes, based on lawful grounds under GDPR:
- To Provide Services: To process your subscription, deliver marketing services, develop websites, manage social media accounts, and fulfill project deliverables as outlined in our Terms and Conditions.
- To Process Payments: To handle billing and subscription payments through Stripe or GoCardless.
- To Communicate: To respond to inquiries, provide updates on projects, and send service-related communications (e.g., confirmation of form submissions or project milestones).
- To Improve Our Services: To analyze Website usage and Service performance using aggregated and anonymized data.
- To Comply with Legal Obligations: To meet requirements under the UK Data Protection Act 2018, GDPR, and other applicable laws.
- To Showcase Work: To display project deliverables (e.g., website designs, marketing campaigns) on our Website, social media, or portfolio, unless a Non-Disclosure Agreement (NDA) is in place.
3. Legal Basis for Processing
We process personal data under the following GDPR legal bases:
- Contractual Necessity: To fulfill our obligations under our Terms and Conditions (e.g., delivering Services, processing payments).
- Consent: Where you explicitly consent, such as when submitting forms or agreeing to receive marketing communications.
- Legitimate Interests: For activities like improving our Website, analyzing usage, or showcasing client work (unless overridden by an NDA).
- Legal Obligation: To comply with applicable laws or regulations.
4. How We Share Your Data
We do not sell your personal data. We may share your data in the following circumstances:
- We do not sell your personal data. We may share your data in the following circumstances:
- Service Providers: With third-party providers (e.g., Stripe, GoCardless, Google Analytics, hosting providers) who assist in delivering our Services, under strict data protection agreements.
- Business Partners: With platforms like Meta or Google when managing your advertising accounts, only with your authorization.
- Legal Compliance: When required by law, such as in response to a court order or regulatory request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity, with notice provided to you.
5. Data Storage and Security
- Storage Location: Your data is stored on secure servers in the United Kingdom. If you access our Website or Services from outside the UK, your data may be transferred to and processed in the UK.
- Security Measures: We implement technical and organizational measures (e.g., encryption, access controls) to protect your data from unauthorized access, loss, or alteration. However, no system is completely secure, and we cannot guarantee absolute security.
- Retention: We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. For example, business information from forms is retained for the duration of the service contract, and payment data is retained as required by tax laws (typically 7 years).
6. Your Data Protection Rights
Under GDPR and the UK Data Protection Act 2018, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data, subject to legal or contractual obligations.
- Restriction: Request restriction of data processing in certain circumstances.
- Data Portability: Request your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests, including marketing.
- Withdraw Consent: Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing.
To exercise these rights, contact us at info@adfluenced.co.uk. We will respond within 30 days, as required by law. You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze Website usage, and deliver personalized Services. Cookies may include:
- Essential Cookies: Necessary for Website functionality (e.g., session management).
- Analytics Cookies: To collect aggregated data on Website usage (e.g., via Google Analytics).
- Marketing Cookies: To tailor advertisements or content, only with your consent.
8. Third-Party Links
Our Website or Services may contain links to third-party websites (e.g., Stripe, GoCardless, Meta, Google). We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing personal data.
9. International Data Transfers
If you are located outside the UK, your data may be transferred to and processed in the UK, where our servers are located. We ensure that such transfers comply with GDPR26/07/2025 GDPR requirements, using safeguards like Standard Contractual Clauses where necessary.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our Website with the effective date. Your continued use of our Website or Services after such changes constitutes acceptance of the updated policy.
11. Contact Us
For questions, concerns, or to exercise your data protection rights, contact us at: AD FLUENCE LTD
Email: info@adfluenced.co.uk