SnowCollar

In just the first 3 months, Snow Collar Recruitment generated 90+ client enquiries and over £213,000 in placement value, thanks to Adfluence’s full-funnel digital strategy. Their unique 1% recruitment fee model quickly gained traction, putting them on the map as a disruptive recruitment agency in the UK.

Who They Are

Snow Collar Recruitment is a specialist recruitment agency in the UK, connecting businesses with top talent across multiple industries. Their competitive advantage lies in their simple, cost-effective model—charging just 1% of a candidate’s salary per recruitment, making them an attractive choice for employers seeking quality hires without inflated fees.

What They Needed

When Snow Collar Recruitment came to Adfluence, their challenge was clear: they had a powerful offer but limited awareness in a highly competitive recruitment space. They needed to build trust quickly, reach employers actively searching for recruitment support, and generate a steady pipeline of client enquiries.

What We Did

Adfluence partnered with Snow Collar Recruitment to craft a full-funnel digital growth strategy:

• Website Optimisation: Designed and optimised their website to highlight the unique “1% recruitment fee” model, with clear CTAs that converted interest into enquiries.
  
• Google Ads Campaigns: Ran highly targeted search campaigns, ensuring Snow Collar Recruitment appeared whenever employers looked for recruitment services.
  
• Local SEO Strategy: Created service and location-specific landing pages to capture demand from different regions across the UK.
  
• Lead Generation Funnels: Built structured lead capture systems, making it simple for employers to submit requirements and start the hiring process.
  

The Outcome
Snow Collar Recruitment quickly gained traction in the UK recruitment market. Their unique offer, amplified through Adfluence’s targeted campaigns, delivered consistent results:

• Steady flow of new client leads every month
  
• Increased brand credibility and online visibility
  
• Expansion of operations beyond their initial region into nationwide recruitment
  

Key Achievements

• 90+ client enquiries generated within the first 3 months
  
• £213,000+ in placement value created through Adfluence campaigns
  
• 1st-page rankings for high-intent terms like “low-cost recruitment UK”
  

70% lower cost-per-lead compared to industry average

What They Said

“Adfluence helped us get our message out there. We knew our 1% model was strong, but without their campaigns and strategy, we wouldn’t have been able to scale this fast. They’ve been a true growth partner.”

 — Founder, Snow Collar Recruitment